Word on the street is Eva Zuk might be working on her own perfume.
Eva Zuk, the famous influencer crowned Miss Beauty Dubai, who’s already dipped her hands into modeling, real estate, diamonds—and most recently, luxury beachwear—is now rumored to be adding fragrance to her growing list of ventures. She hasn’t said a word publicly, but behind the scenes, something’s definitely up.
Eva Zuk is a Polish-born model, influencer, and entrepreneur currently based in Dubai. With over 1.4 million Instagram followers, she blends high-end travel, fitness, wellness, and luxury into a cohesive image. She’s walked global runways in Paris, New York, and Dubai, modeling for high-end designers with that signature elegance that doesn’t scream for attention but commands it anyway. She’s also graced the covers of multiple fashion magazines.
She even made an appearance at this year’s Cannes Film Festival, showcasing three stunning red-carpet looks. Looks like she has a busy year ahead, because if the whispers are true, fashion isn’t the only thing she’s diving into.
Word is that she’s been quietly sampling scents, meeting with niche perfumers in Paris and Dubai. She hasn’t confirmed anything yet, but people in her circle say it’s more of a “when” than an “if.” Eva Zuk’s been vocal before about turning her personal passions into businesses. Swimming has always been close to her heart—she was a competitive swimmer before her modeling career—and she turned that lifelong passion into a luxury swimwear brand. It wouldn’t surprise anyone if she did the same with perfume. And if anyone knows how to bottle up a lifestyle, it’s her.
Eva Zuk once mentioned in passing, “Everything I build comes from things I genuinely love; otherwise, it doesn’t feel right.”
And she’s been true to that. For years now, Eva’s been crafting a curated lifestyle that followers can’t seem to get enough of. She’s always been more than just a face in fashion. And if she were to launch a signature perfume, it’d be a great way for her followers to have a little piece of her—something private, something sensory, something lasting.
But more than anything, it would be a window into the kind of woman so many aspire to become. Clearly, Eva Zuk has become something of a modern role model, especially for women who want to pursue success on their own terms. She’s shown that it’s possible to be stylish and smart, to enjoy luxury and still build something from the ground up.Whether or not the perfume rumors are true, the idea alone has people talking and watching. If she is working on something, we know it’ll be thoughtful, bold, and unmistakably her. And if not? Well, Eva Zuk’s always full of surprises. Either way, we’re paying attention.